The Best Sellers List
Book Sales are down all over the Country and the world, so why is that? The Marketing/Advertising of books, especially novels, fiction, and nonfiction, is way down and the last of the five, traditional, book sellers are bracing themselves for a, serious. lack – lustered, boost in sales, during the winter holiday season — according to Variety and the NYT Book Review in September/October reports. Why?
I have a theory, two many books published in the past five years ( avg. 400,00 a year) and too many giveaways in order to make the best sellers list – as a strategy. Even the rules at Book Cons have been drastically changing and authors are wondering if a book giveaway for a week or even two days, is really a light bulb idea. Amazon’s authors seem to support the notion to the tune of 80 million dollars a year, but I question the long term effects of giving a book away for fifteen- minutes of fame and a best seller status that is fleeting at best, for the author.
The advertising/ marketing strategies that Indie Authors are using seem like dumping to me, because very few of us are making a living when we give our books away. Give-a-ways are not converting into substantial sales – again — for the AUTHOR! If you think that giving your book away for a week will encourage stellar sales, than keep on doing it. For me, it requires a creative, sound, marketing and advertising plan – just like the traditional big five did in the olden days. A lot of people are making money in the Indie Book Marketing Arena, but very few Indie Authors, Novelists, or Poets are making money.
Getting on the best sellers list, for fifteen minutes of fame ( 80 books sold in a day, a few days or a week) is a joke!
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