I am considering self publishing two manuscripts I wrote, but I’ve heard a lot of negative responses to self publishing, and I’m seeking feedback on the subject. Personally, I think SP has been an asset for writers who were trying to publish their works with traditional publishing houses, that relegated their works to the slush piles, much too often, because they lacked celebrity status.
Now, with more unknowns being published, I find that, traditional publishers are starting to take a second look at their slush piles. This is good.
The problem is, self published authors have no idea how important it is to have a marketing plan in place to drive the book to sales through exposure. One hundred percent of zero sales is zero. There in lies the problem, EXPOSURE or lack there of.
Advertising, marketing and public relations matters. They are the meat and potatoes of publishing a book. So if your publishing a book for the purpose of making sales and acquiring royalties in your niche market, than take the time to learn about these three critical areas of book publishing. That’s the short & sweet of it.
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